Ad Council’s “Love Has No Labels” Campaign: AKA Proven Formula To Make Lindsey Weep

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The Ad Council is back at it! 

With the kick-off to their “Love Has No Labels” Campaign in March of 2015, the Ad Council’s launch video has garnered over 58 Million views on YouTube. You’ve probably seen it, but in case you’d like a refresher, you can watch it here

Then, almost exactly two years later, they came out with their newest video, and this time, it’s in a football stadium.

https://www.youtube.com/watch?v=b-xScLIevw0

 

Sure, it may be similar, but holy cow, if the goal is to generate tears (is that a trackable metric? is that joke funny to anyone besides myself?), then it’s successful. It follows a clear, proven and successful formula to make Lindsey cry. 

And, they posted it on Valentine’s Day. Cheese emoji, heart emoji. 

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